Hi there,  and happy new half-year! As we reach the midpoint of 2024, I’ve taken the opportunity to reset and reflect on the past six months while planning for the future. This post is a recap of my journey, including the challenges I’ve faced and the strategies I’ve employed to keep pushing forward.

Reflecting on the First Half of 2024

The first half of this year has been quite a rollercoaster. My bricks-and-mortar business had to close, which was obviously a significant setback. This experience taught me valuable lessons about responsibility and resilience. Additionally, I faced personal loss with the passing of my father. Despite these obvioys setbacks, I’ve strived to keep moving forward, learning and growing from each experience.

Challenges and Overcoming Them

The journey hasn’t been smooth. Last month, in particular, was tough, and I found myself questioning whether to continue with online marketing. A lack of structure led to slipping into old habits, which affected my productivity. To address this, I realised the importance of meticulous planning and organization. I’ve now taken a grip on myself and restarted using a detailed planner/diary to map out each day and ensure that I stay on track.  I discussed the panner and the planner that I use on an earlier post.  CLICK HERE to have a look

Improving Online Marketing Efforts

A key part of my strategy has been leveraging Facebook ads and optimizing them using tools like ChatGPT. By analysing ad performance and tweaking various elements, I’ve managed to improve lead generation and email marketing efforts. However, I still see room for improvement in areas like lead magnet delivery and immediate upsell which is a project for this month.

Engagement on Social Media

I’ve noticed a decline in my engagement on platforms like TikTok and Facebook. This has highlighted the need to return to consistent and engaging posting schedules. Regular interaction is crucial for maintaining and growing my follower base, so I am committed to revitalizing my social media presence.

One of my major projects is an e-book on how to use ChatGPT effectively for creating marketing materials. Writing this book has been a daunting task, but I believe it will provide significant value to those looking to enhance their marketing strategies. Additionally, I’m revisiting my past publications to ensure they continue to offer relevant and practical advice.


The first half of 2024 has been a mix of highs and lows, but I’m optimistic about the future. By reflecting on past experiences and setting clear goals, I’m confident in achieving my targets for the rest of the year. Stay tuned for more updates and insights on my journey!

Thank you for reading, and I hope you found this update insightful. Don’t forget to subscribe for more tips and updates on online marketing and business growth.


2 thoughts on “Mid-Year Reset and Strategies for Success”
  1. Hi Steve,
    Just to let you know that you are not alone my friend. The end of 2023 and the beginning of this year has been filled with ups and downs. It seemed as if, in my case, I wasn’t doing the right things but still kept a smile on my face.
    In the past week, I sat down and looked at what I had said I would do but not doing. Now granted, there were a few downs that I had to take care of but at the end of the day, I needed to change both my attitude and my actions to get to where I want to get.
    We’re in it together Steve, wishing you all the best!

    1. Hi Marc. Many thanks for visiting and leaving a comment. I think we have to realise that we are the CEO of our businesses as well as everything else and hold ourselves accountable.

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