Category: Social Media
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Embarking on a Journey with Rethink Social Media
Embarking on a Journey with Rethink Social Media Following on from the last blog where I mentioned my limitations for support beyond a certain point, this is where I recommend that people who want to carve out a serious online venture look to expand on what I can offer to go and follow in my…
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Why Creative is The New Targeting on Facebook
The evolution of social media marketing has seen a transformative shift with the introduction and application of the “interest graph” algorithm, notably pioneered by TikTok and subsequently adapted by Meta for platforms like Facebook and Instagram. This algorithm represents a fundamental change in how content is targeted to users, focusing more on their interests rather…
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Creative is The New Targeting On Facebook
In the evolving world of Facebook advertising, creative content is taking centre stage. Traditional targeting methods are being complemented and sometimes even replaced by advanced creative strategies powered by AI and machine learning. Many prominent agency owners are using this method and I have been using it for several months now. Leveraging Facebook’s AI and…